Track record · 12+ years

Investor operator.

Ex-investment banker and VC turned technology CFO, with 12+ years across finance leadership, venture capital and M&A.

  • Two exits delivered as an operator, including Spain's largest SaaS exit (Holded, seed to $200M+ in under three years).
  • Tripled ARR and took EBITDA margin from –150% to +20% at Revieve, an enterprise AI platform serving Boots, CVS, Target and Estée Lauder.
  • $18BN of M&A and financing transactions advised at Bank of America Merrill Lynch; growth-stage investing at Lepe Capital.
  • Active angel investor across 40+ companies, including Revolut, Anthropic and OpenAI, at 17x TVPI.
Felipe Tunnell
Felipe TunnellLinkedIn ↗
British · Spanish · ArgentineBased in Dubai
2Exits delivered
$200M+Largest exit
$50M+ARR operating scale
10×ARR growth
$18BNM&A transactions
$1BNEquity transactions
$800MDebt transactions
17×Portfolio TVPI

Where I’ve worked

Bank of America Merrill Lynch
Analyst · M&A$18BN of transactions2013–2015
Lepe Capital
Investment Manager · VCTreatwell exit, 3.75x2015–2017
Holded
VP FinanceSeed → $200M+ exit2019–2021
Koinly
Fractional CFO$50M+ ARR fintech2021–2022
Homerun
Fractional CFOSold to ISH2021–2024
Revieve
CFO–150% → +20% EBITDA2022–2026
Lazare Farms
Co-founderVertical farming2024–2026
Where I've trained
Imperial College London
MSc Finance
University of Southampton
MEng Aerospace Engineering
CFA Institute CISI

Operator track record

RevieveCFO · 2022–2026
Enterprise AI & SaaS. Tripled ARR, delivered the first sustained profitability, led the Series B, built EU/US finance infrastructure and moved the business to 99% recurring revenue.
–150%→+20%
HoldedVP Finance · 2019–2021
B2B SaaS ERP, 100,000+ businesses. Built finance from zero through 20→100+ people, co-led $25M+ across Series A and B, then ran the sell-side to Visma without an advisor.
$200M+ exit
HomerunFractional CFO · 2021–2024
HR SaaS. Fundraising, bridge financing to extend runway, then the sell-side process to ISH/Strada and post-merger integration through to full-time CFO handover.
Exit
KoinlyFractional CFO · 2021–2022
$50M+ ARR consumer fintech, 2M+ users across 140+ countries. Built FP&A and the operating model from scratch ahead of the first institutional round; recruited the Financial Controller.
$50M+ ARR

Venture capital & investment banking

Lepe CapitalInvestment Manager · 2015–2017
Growth-stage VC across European B2B SaaS, marketplaces and consumer. Lead investor and board observer at Festicket; co-led LiveLike's Series B. Portfolio exits include Treatwell to Recruit Holdings (3.75x, 174% IRR).
VC
Bank of America Merrill LynchAnalyst · 2013–2015
Consumer & retail investment banking, $18BN of M&A and financing transactions. Edizione's €3.6BN sale of its World Duty Free stake, Dufry's €700M high-yield financing, Permira's €983M Hugo Boss secondary.
M&A

On the founder side

Lazare FarmsCo-founder · 2024–2026
A new generation of vertical farming built around proprietary robotics and automation, low capex and viable unit economics. Bootstrapped from prototype to pilot and signed an LOI with Portugal's largest food retailer. Wound down in 2026 as investment into vertical farming dried up across the sector.
Founder

Geographies

Lived and worked in eight cities across Europe and the Gulf, plus US operations and investors.

→ US operations & investors LondonBarcelonaAmsterdamHelsinkiBerlinLisbonBaselDubai
  • LondonUK
  • BarcelonaSpain
  • AmsterdamNetherlands
  • HelsinkiFinland
  • BerlinGermany
  • LisbonPortugal
  • BaselSwitzerland
  • DubaiUAE

Credentials

  • EducationMEng Aerospace Engineering, First (Southampton, scholarship) · MSc Finance (Imperial, scholarship)
  • CertificationsCFA Level I · Certified Advisor, CNMV (CFA Society Spain) · CISI
  • TeachingLecturer in Finance, INSA Barcelona

Footprint

  • LanguagesEnglish and Spanish (native) · German · Catalan
  • BaseDubai. Triple national (UK, Spain, Argentina) with EU and UK work authorisation. Internationally mobile.

Next step

Start with a 30-minute call.

Tell me where the business is heading and I'll say plainly whether I can help.

Book a call →

Fractional CFO · Strategic Finance

Burn to profitability. Fundraise to exit.

Fractional CFO for high-growth, VC- and PE-backed companies, from B2B SaaS to consumer brands.

I build finance functions, sharpen commercial decision-making and help founders through fundraising, profitability and M&A. Two exits as an operator, and multiple finance functions built from the ground up.

Felipe Tunnell
2exits as an operator
$200M+Holded, sold to Visma
−150%→+20%EBITDA margin at Revieve
$25M+raised from top-tier VCs
Investors and acquirers I’ve worked with

Most growing companies hit the same finance ceiling

Business complexityFinance capabilityThe gap

Stage 1Before

  • Founder-led finance
  • Ad-hoc models
  • Reactive reporting
  • Decisions driven by intuition
  • Finance seen as “support”

Stage 2As you scale

  • Board scrutiny increases
  • Investors want clarity
  • Capital allocation decisions matter
  • Weak finance becomes visible very fast

Stage 3The problem

  • Numbers exist, but aren’t trusted
  • Board conversations become defensive
  • Metrics don’t reconcile across decks
  • Forecasts feel optimistic, not controlled
  • The CEO absorbs unnecessary finance load

The company has outgrown founder-led finance, but isn’t ready to hire a full-time CFO.

Where I can help

Four moments when founders usually call. Hover a card to see where it goes.

Burn is too high

The board wants a credible path to break-even without sacrificing growth.

A fundraise is 6–12 months away

The model, materials, data room and process need CFO ownership.

An exit is on the horizon

You need someone who has run a sell-side process end to end.

Reporting hasn't kept up

Board packs, KPIs and forecasts that the board and investors can trust.

How engagements work

Start with a two-week diagnostic, then work together at the stage you're at.

Start here

Finance diagnostic

2 weeks · fixed fee

90-day plan

No commitment beyond it.

A hands-on review of your cash, model, reporting and KPIs, ending in a written 90-day plan with clear priorities.

  • Cash and runway review
  • Model and forecast stress-test
  • Reporting and KPI audit
  • Written 90-day priorities

Need someone close to full-time? Interim CFO cover for 3–9 months, including handover to a permanent hire.

Selected clients

KetoSwissHealth brand
Curvo AIAI for sales teams
HomerunHR SaaS · Exit
KoinlyConsumer fintech
Fresh GreensFood brand

Case study

Holded ERP SaaS · Exit
Seed-stage to acquisition by Visma · VP Finance, 2019–2021
$25M+Raised
20→100+Team
100,000+Customers
$200M+Exit to Visma

Timeline

  1. 2018€1.6M seed led by Nauta. 10k users.
  2. 2019Felipe joins as VP Finance. €6M Series A led by Lakestar.
  3. 2021€15M Series B led by Elaia. Expansion to France.
  4. 2021Acquired by Visma, one of Spain's largest SaaS exits. Sell-side run in-house, without an adviser.

Capital raised, cumulative

€0€10M€20M 201820192021 €1.6M €7.6M €22.6M Visma
Seed before Felipe joined · Series A and B raised with Felipe as VP Finance

My role

Built the finance function from zero. Led FP&A, fundraising and investor relations through the Series A and B, then ran the sale process to Visma end to end, including diligence, negotiation and integration.

What founders say

“Felipe is an absolute professional growth company and SaaS finance leader with an acute eye for detail and a thorough understanding not just of finance but of the business as well. He was instrumental in creating our financial model and forward-looking SaaS metric projections. I warmly recommend working with him.”
Sampo ParkkinenFounder & CEO, RevieveRevieve
“Felipe is a pro in finance and fundraising in the startup world and beyond, with a good grasp of how the business can grow and how to invest in its growth. It was a pleasure to work with him on financial planning, Series B fundraising, the company acquisition and lots of growth projects. A truly trustworthy business partner. I highly recommend him to businesses that are starting to scale and adding financial stakeholders.”
Adelina PelteaCOO, Homerun · VP of Growth, HoldedHomerunHolded
“Best teammate you could hope for if you’re a high-growth startup looking to get your finances in order and raise from VCs. He’s been there and done that from seed, through Series A and B, all the way to an exit.”
Pablo AlcoleaCEO, Fresh GreensFresh Greens

What investors and acquirers say

Feedback on the data rooms, models and materials I prepared through fundraising and M&A processes.

Strategic buyers
“We are very impressed with the materials, the due diligence process and how professionally the company is run for the stage it is at.”
VismaAcquirer of Holded · OsloVisma
“The material you have been providing has been awesome. I see a lot of information from companies and let me say some of it is not pretty! Financial model is very well laid out and very good. It’s arguably even better than our model.”
XeroStrategic · WellingtonXero
Investors
“Nicely done model and presentation, well done! Great first indication when it comes to forming a quality impression of Holded.”
LakestarVC · ZurichLakestar
“A big reason for the Visma acquisition was the quality of materials and documentation at Holded.”
Notion CapitalVC · LondonNotion Capital
“Always nice to review data when an ex-banker has processed it.”
Left Lane CapitalVC, ex-IVP team · New YorkLeft Lane Capital
“The data room was exceptional, and the presentation was super clean!”
Acton CapitalVC · MunichActon Capital
“Very comprehensive data room and one of the best financial models I have ever reviewed.”
United VenturesVC · MilanUnited Ventures
“Extensive materials including a financial plan and a subscribers deck, which helped us a lot.”
EQT VenturesVC · BerlinEQT Ventures
“The data and presentations that you provided have been really helpful, so thank you.”
AdditionVC, ex-Tiger Global team · New YorkAddition
“Data room is of very high quality.”
PartechVC · ParisPartech
“Excellent data room. You can tell Felipe worked in investment banking and VC before joining Holded.”
MubadalaSovereign investor · Abu DhabiMubadala
Also praised byCommerz VenturesNauta Capital

Best-fit mandates

  • GrowthProfitability
  • Founder-led financeInstitutional finance
  • Transactional revenueRecurring revenue
  • FundraisingExit readiness
  • StandaloneBuy-and-build
  • Lean financeScalable strategic finance

Next step

Start with a 30-minute call.

Tell me where the business is heading and I'll say plainly whether I can help.

Book a call →